None. We're not a charity asking for donations. There is no secret sponsor involved with a hidden agenda. And although we are a family farm based business ourselves, we're not selling anything through the campaign either. In fact, we encourage you and all other participants to wear your favourite, trusty ol' toque as opposed to buying a new one. This is a grassroots public awareness campaign about the value of living in the true north strong and free climate, which includes bundling up (and still risking frostbite) for multiple months of the year.
